Streamlining Digital Marketing with a Virtual Assistant: Why You Should Hire a Digital Marketing Virtual Assistant

Marketing is not an easy task; it needs a lot of time and great decision-making to work. And digital marketing, as much as it is a part of marketing in any business, is still quite different than what we are used to doing with advertising from some fifty years ago. It would usually take many trial and errors for various activities and strategies before a company finally finds what approach would work best for their business. And before you know it- you're drowning in tasks and running out of time.

This is why having a specialist, or someone well-versed in the subject, on your team is essential. On the other hand, hiring digital marketing experts might be rather pricey; nevertheless, there are individuals available to assist you without breaking the bank. We're talking about Digital Marketing Virtual Assistants, and here are the things they can do to help your business' Digital Marketing Department.

Email Marketing

Writing marketing emails isn't a Virtual Assistant's usual job, but it still depends on what you have agreed upon with the contract. Should you ask your VA to create the content for the email, remember that you should already have the strategy laid out for it to work. 

The email setup on your company's system eats up time on the email side of marketing. This is why VA's are usually tasked with email marketing and ensuring that everything is working; from call to action buttons to links included in the email itself or the newsletter.

Content Creation

Like email marketing, setting up a page for company-related content also takes time as tests are needed to ensure everything is in place, and buttons are functioning. A Digital Marketing VA will know what to do, from where to place the images and links to get proper attention to ensure that clicking on a link redirects the user to the right page. 

And like in email marketing, you can either talk to them about the content creation itself or hire another VA to do that task, as that would also involve time-consuming sub-tasks such as researching topics, trends, writing, and editing.

Social Media

Some would think that having content shared on their business' social media platform is already good enough. However, if you're looking for your strategy to work, these platforms also need to be monitored.

A Digital Marketing VA can help manage and monitor engagements across social media platforms and create reports from the data gathered from these platforms. This will help you determine which kind of approach works best with clients and prospects based on how they engage with posts.

These are only a few of the things a Digital Marketing VA can do. When hiring one, make sure that you define what you need them to do, whether set up, management, content creation, or all three. The best way to ensure your digital marketing works is by having the right people and having planned a strategy.

I Need A VA can add leverage to your business by helping you manage the tasks taking up too much of your time by providing you quality first-class Virtual Assistant service. Start outsourcing with us today!